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Thanks, Steve.

Hi everyone

As you all know by now, Steve Jobs died: I was pretty sad about it.

Steve Jobs, for me, made Apple successful because he respected the consumer. He understood what we find seductive about technology. He respected that his market was made up of regular people, and that regular people have dreams: we want to write, we want to communicate, we want to make films, and take photos and record the beautiful small crazy details of our lives. We want to parent creative, ambitious, caring children, we want to travel, we want to imagine the world as a place that will be better in the future, rather than worse. We celebrate creativity, and hard work, and intellect, but we also celebrate things that are fun. We celebrate community, but we also celebrate individuality.

I think Steve Jobs really got that, which is why he was so successful, and why Apple was so successful. I'm sad to see him go, because he was still young; because it was a hard way to go; because he was kind of a magician. He wasn't a hero, he was an arrant capitalist, and the bad things that go with that are pretty profound. But the good.... are pretty good. Thanks, Steve, for making technology something that we could feel affection for, for making our lives more human, for seeing us as who we'd like to be.

I'm writing this from my MacBook Pro, which is like a weird kind of handbag. Post-earthquake I take it with me everywhere I go, in a backpack, because it's the container for some of the best work I've ever done, the ever-ready recorder of writing and thoughts, my connection to the world, to you guys, my photo album, my diary, my journal: not quite my most prized possession, but high, high on the list.

So, that's why I was sad about that.



( 3 comments — Leave a comment )
Oct. 7th, 2011 10:13 am (UTC)

My feelings exactly. Thank you for putting them so succinctly.
Oct. 7th, 2011 06:33 pm (UTC)
Absolutely - my macbook is virtually surgically attached for all those reasons you have mentioned...
Oct. 8th, 2011 06:42 am (UTC)
As per usual you hit it right on the nose. Sad =(
( 3 comments — Leave a comment )

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